#BringBackOurGirls Tragedy

We all know about the tragedy that hit Northern Nigeria on the 15th of April 2014. A deadly and heartless man by the name of Boko Haram abducted about 300 Nigerian ladies only because he personally thinks that education is not for females. I am guessing he knew why he calls himself Boko Haram, because his name means that "western education is a sin." This man is living a sad life. The incident was very alarming and sensitive to every single country,from international people to the local citizens. We all felt that we needed to do something about this issue, I personally feel like strangling this man to death.

The first lady Michelle Obama 

Twitter,Facebook and Instagram became huge platforms for people to use for raising awareness and  letting other people as well as Nigeria know that they are behind them and with them during this tragedy that they face. A #BringBackOurGirls started trending on all these social networks, people started taking 'selfies' with a board written '#BringBackOurGirls' and started posting or uploading them on facebook,twitter and instagram. Which I personally think worked well because not a single minute or hour passed without someone posting a selfie and by doing this it was consistent and stayed in the peoples faces and minds that there still is a tragedy that is facing Nigeria.

 Famous actress Salma Hajeck

The #BringBackOurGirls trend of selfies spread from your next door neighbour to the first lady Michelle Obama. Michelle Obama and Angelina Jolie started the bring back our girls name and then obviously we know that social media had to take over,which I think was not a terrible move or idea. Humanitarian Organisations such Amnesty International and UNICEF got themselves involved in the Bring Back Our Girls Campaigns, but somehow I think that they did not do what humanitarian organisations should do at such a time during such a tragedy.

I received a google alert a couple of days ago informing me that Soweto sisters were deeply touched after they heard about the tragedy that happening in Nigeria. They then had a campaign and a Bring Back Our Sisters walk on the 14th of May, that is when it really hit me that religion is something that the entire country takes seriously. I read an article where a 18 year old young lady was interviewed and she stressed the fact that changing someones religion is a huge no no. It was alarming for me because most young adults would not mention the things this young lady did.  There is a Facebook page,a Twitter handle and an Instragram account created for this cause for us to contribute and show our support to finding the ladies.

I have to point out how important media and PR strategies are in getting a message across,either locally or internationally. In this case I would say that they used all the channels to their advantage and in a very effective way,because without media how would we show support and how would we know about the tragedy?

The link that I have posted below is a little something special for you to watch, a video that I have put together. I hope that you do enjoy.    
 http://www.magisto.com/video/aU4DIQIZBGltQEFnCzE?trydeeplink

The Lovable game

Hi, bloggers

The name is Karabelo Molapisi, I am a student at the University of Johannesburg completing my second year in Public Relations and Communications. It's sad that I am a freshman with blogging. I do hope that you find my first blog interesting and feel free to help and correct me.

The game that unifies 

Football is said to be the game that unifies the entire world,not just the country. People save months even years in advance to travel to the different host countries,with all that money the first thing I think of is clothes and shoes. That would take a lot of        

determination from a fashion lover such as myself. 

A little background check,the world cup was hosted by the country well known for the Samba and the ladies;Brazil. The tournament began on the 12th of June and proceeded until the 13th of July which in my point would have been a great holiday. There were 32 countries that qualified and made it through to the tournament, excluding South Africa oops... 

I then went on and analysed the marketing and the Public Relations dance for the world cup and realised that every brand, PlayStation also released a game of the world,every company as well as television stations started changing their appearances,songs even the channels started accommodating the football spirit,such as the likes of  Cartoon Network. Cartoon Network started their own "cartoonito" world cup, I thought this was very cute and different. A few of these brands and companies started endorsing specific football  superstars to promote their products, the likes of Neymar,Luiz Suarez and Messi, just to name a few. Coca-cola also had the "share a coke campaign" it also had the adopt a country campaign during the World Cup,just to add that buzz and the World cup fever. I would love to throw my two cents into this and mention that Neymars'(Beats by Dre:The game before the game) is by far my favourite world cup advertisement. I will upload the video and share my love. 

The usage of Twitter and Facebook during the world cup was on fire. Social media was at its peak during that month, but those where not the only platforms that where used. Every time I logged on to my Twitter or Facebook accounts, the posts and the tweets would always make me change my channels from Fashion TV to Supersport,powerful stuff right? I personally think that world cup had amazing media and PR coverage,somehow it was not too much in your face,but you still knew about it. Sadly I have to end my chit-chatter, I will put up a couple of links and photos just for show, well because I love you.